Selecting the material is the most critical factor in determining the 'hand feel' and perceived value. ABS/Plastic chips are the most economical for promotional giveaways. Clay Composite chips (usually 11.5g to 13.5g) are the industry standard for home games and mid-tier clubs, offering a satisfying 'clack' sound. For professional casinos or high-end retail, Ceramic chips allow for full-surface high-resolution printing, while Real Clay chips provide the most authentic texture and grip, though they are the most expensive.