Safety is the paramount concern in the plush toy industry. For the US market, products must comply with ASTM F963 and CPSIA (Consumer Product Safety Improvement Act), which requires rigorous testing for lead, phthalates, and small parts. For the EU market, EN71 (Parts 1, 2, and 3) and the CE mark are mandatory to ensure physical, mechanical, and chemical safety. Always request a Children's Product Certificate (CPC) or a Declaration of Conformity (DoC) from the supplier before finalizing a purchase.